We are currently recruiting for a fast-growing international Apparel & Lifestyle Company seeking a Senior Data Analyst & Performance Marketing Analyst to strengthen its data-driven decision-making and performance measurement capabilities.

This is a hands-on analytical role for a highly numerical, curious, and detail-oriented professional who combines a strong data analyst mindset with a solid understanding of digital marketing performance. The successful candidate will be responsible for analyzing marketing and business data, ensuring data accuracy and consistency, monitoring performance KPIs, and translating complex datasets into actionable insights.

Working across performance marketing, data analytics, and business intelligence, the role will involve connecting data from multiple sources, investigating discrepancies, developing reliable reporting, and identifying the key drivers behind marketing and commercial performance. The ideal candidate is comfortable working directly with data, challenging assumptions, and using analytical insights to support better business decisions.

RESPONSABILITIES:

• Performance Marketing Analytics: Analyze campaign performance across digital marketing channels, assessing channel efficiency, customer acquisition, conversion rates, ROAS, CAC, and other relevant KPIs to identify optimization opportunities.
• Data Analysis & Reporting: Produce and maintain daily, weekly, and monthly performance reports, dashboards, and KPIs, ensuring accurate, consistent, and timely visibility into marketing and business performance.
• Data Quality & Validation: Investigate, reconcile, and validate data across multiple platforms and reporting systems, identifying discrepancies and understanding how data is collected, processed, attributed, and reported.
• Data Integration & Analysis: Connect and analyze data from different sources, including advertising platforms, web analytics tools, and internal business systems, building a consistent and reliable view of performance across channels.
• Performance Monitoring: Track marketing and business performance, investigate unexpected fluctuations, identify underlying drivers, and distinguish genuine performance trends from data inconsistencies or measurement issues.
• Campaign & Budget Optimization: Evaluate campaign effectiveness, monitor marketing spend against results, and support decisions on budget allocation, channel efficiency, and return on marketing investment.
• Advanced Data Analysis: Apply quantitative and statistical techniques to identify patterns, understand performance drivers, investigate trends, and support forecasting and data-driven decision-making.
• Business Insights & Recommendations: Translate analytical findings into clear, actionable recommendations to improve marketing efficiency, customer acquisition, commercial performance, and business outcomes.
• Cross-functional Collaboration: Work closely with Marketing, Digital, E-commerce, and other business stakeholders to understand analytical needs, define relevant KPIs, challenge assumptions, and support data-driven decisions.
• Process Improvement & Automation: Improve reporting processes, analytical methodologies, and data workflows, identifying opportunities to automate repetitive tasks and enhance the quality and efficiency of performance analysis.

THE IDEAL CANDIDATE:

• Ideally 3–5+ years of experience in Data Analytics, Performance Marketing Analytics, Business Intelligence, Marketing Analytics, or a related analytical role.
• Strong quantitative and analytical mindset, with the ability to investigate complex datasets, identify inconsistencies, and understand the underlying drivers behind the numbers.
• Solid understanding of digital marketing performance, including campaign analytics, attribution, conversion tracking, ROAS, CAC, and other relevant KPIs.
• Hands-on experience working with multiple data sources and reconciling data from different platforms, systems, or reporting environments.
• Strong SQL skills and advanced Excel capabilities, with experience using BI and visualization tools such as Power BI, Tableau, or Looker.
• Familiarity with digital analytics and advertising platforms such as Google Analytics 4, Google Ads, Meta Ads, and other relevant marketing platforms.
• Ability to understand data collection methodologies, tracking mechanisms, attribution models, and potential sources of measurement bias or data discrepancies.
• Experience with Python or R for data analysis, statistical modelling, or automation is considered a plus.
• Comfortable producing regular performance reports while also investigating the underlying causes of changes and anomalies.
• Strong problem-solving skills, attention to detail, and a pragmatic, hands-on approach to data analysis.
• Ability to translate technical findings into clear insights and recommendations for non-technical stakeholders.
• Fluent in English.
• Experience in apparel, lifestyle, retail, consumer goods, or e-commerce is considered a plus, particularly in environments with multiple sales and marketing channels.

WHAT IT’S OFFER:

• The opportunity to play a key role in strengthening the data and performance analytics capabilities of a fast-growing international brand.
• A hands-on position combining data analysis, data science, and performance marketing.
• Direct exposure to business performance and the opportunity to influence decisions through reliable, insightful analysis.
• A dynamic, international environment where analytical thinking and data-driven decision-making are central to business growth.
• The opportunity to improve data quality, reporting processes, and performance measurement methodologies.

Location: Central Switzerland